︎
Adi Nachum
Graphic Design & Art Direction



















Naïyo, Clothing design, 2024











The People Gallery, Logo design, 2025




















































Naïyo, Art direction, 2024











Brand identity for Mērcer Labs, Museum of Art and Technology, New York, 2024


























Jewelry design and Interior for Mērcer Labs, 2024












Sakte Rail_02, Furniture design, 2023






































Naïyo, Furniture design, 2024












Eternal Objects, Packgaing design, 2024













Naïyo, Styling and fashion design, 2023






































Naïyo x Eme Studios Collaboration, 2025

















































Naïyo retail and display design, 2023






































Sake Set



















































Folded Chair




















































Merch design for Calvin Harris at Ushuaïa, Ibiza 2023
Merch design for Calvin Harris at Ushuaïa, Ibiza 2023










Merch design for Calvin Harris at Ushuaïa, Ibiza 2023













Merch design for Majid Jordan commemorating 5 years of their album The Space Between, 2022 OVO Sound
Majid Jordan, 5 years of The Space Between album, merch design, 2022 OVO Sound











Merch design for Majid Jordan commemorating 5 years of their album The Space Between, 2022 OVO Sound














Naïyo, graphic print, 2025






































Redesign of the classic jersey of Lil Baby’s hometown NBA team, Atlanta Hawks, in collaboration with Bleacher Report and Mitchell & Ness. NBA REMIX 2022
Redesign of the classic jersey of Lil Baby’s hometown NBA team, Atlanta Hawks, in collaboration with Bleacher Report and Mitchell & Ness. NBA REMIX 2022












Redesign of the classic jersey of Lil Baby’s hometown NBA team, Atlanta Hawks, in collaboration with Bleacher Report and Mitchell & Ness. NBA REMIX 2022














Official merch design for the 2020 presidential campaign of Joe Biden the 46th President of the United States. Joe Perez Studio, 2020
























Logo design and brand identity for FIVE POINT FOUR Store, 2022 Photography: Amit Geron, Interior Design: Roy Nachum
Logo design and brand identity for FIVE POINT FOUR Store, 2022























Logo design and brand identity for FIVE POINT FOUR Store, 2022 Photography: Amit Geron, Interior Design: Roy Nachum












'Live Your Look' merch design for Milk Makeup, 2022. Creative Direction + Design: Joe Perez & WØRKS Studio
'Live Your Look' merch design for Milk Makeup. Joe Perez Studio, 2022





































Basketball court design + brand identity for Splash Project & Tel Aviv Municipality. The "Deconstructed Court" is exploring a new arrangement with different compositions of the geometric shapes from the original layout of the classic basketball court. 2021
Basketball Court Design for Splash Project: “Deconstructed Court”, Exploring New Geometric Compositions from the Classic Basketball Court Layout, 2021











Basketball court design for Splash Project & Tel Aviv Municipality. The "Deconstructed Court" is exploring a new arrangement with different compositions of the geometric shapes from the original layout of the classic basketball court. 2021













Logo type design for Highsnobiety BeachFriendz summer collection, 2021
























2021 NBA Milwaukee Bucks official championship merch x House of Highlights. Design + Creative Direction: Adi Nachum
NBA Milwaukee Bucks official championship merch x House of Highlights, 2021











2021 NBA Milwaukee Bucks official championship merch x House of Highlights. Design + Creative Direction: Adi Nachum












2021 NBA Milwaukee Bucks official championship merch x House of Highlights. Design + Creative Direction: Adi Nachum












2021 NBA Milwaukee Bucks official championship merch x House of Highlights. Design + Creative Direction: Adi Nachum
























Type design and cover art for CHEMICAL single by MK, Sony Music, 2021
Type design and cover artwork for CHEMICAL single by MK, Sony Music, 2021











Type design for CHEMICAL single by MK, Sony Music, 2021
























'Run the Numbers' merch collection design for NBA team Detroit Pistons, 2021. Creative Direction: Doubleday & Cartwright, Photos: Lyndon French
'Run the Numbers' merch collection design for NBA team Detroit Pistons, 2021











'Run the Numbers' merch collection design for NBA team Detroit Pistons, 2021. Creative Direction: Doubleday & Cartwright












'Run the Numbers' merch collection design for NBA team Detroit Pistons, 2021. Creative Direction: Doubleday & Cartwright, Photos: Lyndon French












Brand identity & merch design for ĀTO, 2021 Interior Design & Art: Mērcer Project by Roy Nachum, Photography: Via Tolila
Brand identity, merch design and interior styling for ĀTO, 2021











Brand identity & merch design for ĀTO, 2021 Interior Design & Art: Mērcer Project by Roy Nachum, Photography: Via Tolila












Merch design for Mix&Matcha, 2021
Merch design for Mix&Matcha, 2021











Merch design for Mix&Matcha, 2021
























Brand Identity and packaging design for The Wedge NY, 2021
Brand Identity and packaging design for The Wedge, 2021












Type design and cover art for INTRUDED single by Justine Skye & Timbaland, 2021















































Official merch design for the 2021 US Presidential Inauguration of President-elect Joe Biden and Vice President-elect Kamala Harris. Joe Perez Studios - Creative Direction: Joe Perez, 2021
Official merch design for the 2021 US Presidential Inauguration of President Joe Biden and Vice President Kamala Harris. Joe Perez Studio, 2021











Merch design for NBA player P. J. Tucker in collab with Joe Perez & Foot Locker as part of COLLABORAID, an exclusive collection supporting those affected by Covid-19. Joe Perez Studios - Creative Direction: Joe Perez & WØRKS Studio, 2020
Merch design for NBA player P. J. Tucker in collab with Foot Locker, WØRKS Studio, 2020











Merch design for NBA player P. J. Tucker in collab with Joe Perez & Foot Locker as part of 12 Days of Greatness, a collection of limited releases celebrating basketball culture and the love for the game. Joe Perez Studios - Creative Direction: Joe Perez & WØRKS Studio, 2020












Merch design for NBA player P. J. Tucker in collab with Joe Perez & Foot Locker as part of 12 Days of Greatness, a collection of limited releases celebrating basketball culture and the love for the game. Joe Perez Studios - Creative Direction: Joe Perez & WØRKS Studio, 2020













Sound system design, 2023












Creative Direction for Naïyo SS25, 2025












Merch design & logotype for HOLY a single by Justin Bieber ft. Chance The Rapper. Joe Perez Studio, 2020











Merch design & logotype for HOLY a single by Justin Bieber ft. Chance The Rapper. Joe Perez Studios - Creative Direction: Joe Perez, 2020












Merch design & logotype for HOLY a single by Justin Bieber ft. Chance The Rapper. Joe Perez Studios - Creative Direction: Joe Perez, 2020 (Photo: Justin Bieber in the Holy T-shirt)












Merch design & logotype for HOLY a single by Justin Bieber ft. Chance The Rapper. Joe Perez Studios - Creative Direction: Joe Perez, 2020












Album cover for Bare With Me by Justine Skye, 2019. Creative Direction: Emily Pires & Elena Hristu
Album cover for Bare With Me by Justine Skye, 2019











Merch Design for Justine Skye, 2019. Creative Direction: Emily Pires & Elena Hristu
Merch Design and Identity for Justine Skye, 2019











Merch Design for Justine Skye, 2019. Creative Direction: Emily Pires & Elena Hristu













Merch Design for Justine Skye, 2020. Creative Direction: Emily Pires & Elena Hristu (Justin Bieber, Hailey Bieber, Bella Hadid, Simi Haze)












Logotype for Space & Time by Timbaland and Justine Skye, 2020. Creative Direction: Emily Pires & Elena Hristu












Poster design for Justine Skye's Bare With Me 2020 Tour, 2020. Creative Direction: Emily Pires & Elena Hristu
























Call of Duty League x Scuf Gaming 'Team of the Year' jersey design (unreleased). Joe Perez Studios - Creative Direction: Joe Perez, 2020
Call of Duty League x Scuf Gaming 'Team of the Year' jersey design. Joe Perez Studio, 2020























Branding for BIA Force, a tri-element workout developed in the heart of NYC, 2019. Creative Direction, Art & Interior design: Mercer Project by Roy Nachum
Branding for BIA Force gym, NYC, 2019











Branding for BIA Force, a tri-element workout developed in the heart of NYC, 2019. Creative Direction, Art & Interior design: Mercer Project by Roy Nachum












Branding for BIA Force, a tri-element workout developed in the heart of NYC, 2019. Art & Interior design: Mercer Project by Roy Nachum












Branding for BIA Force, a tri-element workout developed in the heart of NYC, 2019. Creative Direction: Mercer Project by Roy Nachum












Branding for BIA Force, a tri-element workout developed in the heart of NYC, 2019. Creative Direction: Mercer Project by Roy Nachum












Branding for BIA Force, a tri-element workout developed in the heart of NYC, 2019. Creative Direction: Mercer Project by Roy Nachum












Branding for BIA Force, a tri-element workout developed in the heart of NYC, 2019. Creative Direction: Mercer Project by Roy Nachum












Branding for BIA Force, a tri-element workout developed in the heart of NYC, 2019. Creative Direction: Mercer Project by Roy Nachum












Nike, 3D design, 2019












The Standard Room, an exhibit space with two alternating environments, which coexists within one room. As the color of the room alternates, the work changes - demonstrating how I perceive color and light as a color blind, 2019
The Standard Room, an exhibit space with two alternating environments where color and light transform the work, reflecting Adi’s perspective as color blind, 2019










The Standard Room, an exhibit space with two alternating environments, which coexists within one room. As the color of the room alternates, the work changes - demonstrating how I perceive color and light as a color blind, 2019

























The Standard Room, an exhibit space with two alternating environments, which coexists within one room. As the color of the room alternates, the work changes - demonstrating how I perceive color and light as a color blind, 2019

























Jewelry design for 1017 ALYX 9SM by Matthew M. Williams (unreleased), 2019












Graphic tees for 1017 ALYX 9SM by Matthew M. Williams (unreleased), 2019












Graphic tees for 1017 ALYX 9SM by Matthew M. Williams (unreleased), 2019












Graphic tees for 1017 ALYX 9SM by Matthew M. Williams (unreleased), 2019












Playlist cover design, 2019












Merch design for 100 Thieves (unreleased). Joe Perez Studios - Creative Direction + Design: Joe Perez, 2020
100 Thieves tee design. Joe Perez Studio, 2020











Merch design for 100 Thieves (unreleased). Joe Perez Studios - Creative Direction + Design: Joe Perez, 2020












Branding and merch design for Lipstick Gypsy, 2019. Creative Direction: Emily Pires & Elena Hristu
Branding and merch design for Lipstick Gypsy, 2019











Graphics for Bad Couture, 2018












Redesign of the first book in the world, Genesis, 2019
Editorial design
























'Vortex' speaker, editorial and product design, 2018












Rebranding for Fashion Rocks, online lifestyle magazine of fashion, music & culture, 2017. Creative Direction: Emily Pires & Elena Hristu












Rebranding for Fashion Rocks, online lifestyle magazine of fashion, music & culture, 2017. Creative Direction: Emily Pires & Elena Hristu












Deconstructed, typographic experiments exploring Helvetica’s readability, 2018
Deconstructed, typographic experiments exploring Helvetica’s readability, 2018











Deconstructed, typographic experiments exploring Helvetica’s readability, 2018












Deconstructed, typographic experiments exploring Helvetica’s readability, 2018












Deconstructed, typographic experiments exploring Helvetica’s readability, 2018












Deconstructed, typographic experiments exploring Helvetica’s readability, 2018












Editorial design for a Camouflage Index, a book with military camouflage patterns from 38 different countries worldwide. Each camo pattern has a description of its design and origin country, by area, weather, color and environment, 2017












Editorial design for a Camouflage Index, a book with military camouflage patterns from 38 different countries worldwide. Each camo pattern has a description of its design and origin country, by area, weather, color and environment, 2017
Editorial design for a Camouflage Index, a book featuring military camouflage patterns from 38 countries worldwide, each with descriptions detailing design, origin, area, weather, color, and environment, 2017











Editorial design for a Camouflage Index, a book with military camouflage patterns from 38 different countries worldwide. Each camo pattern has a description of its design and origin country, by area, weather, color and environment, 2017












Editorial design for a Camouflage Index, a book with military camouflage patterns from 38 different countries worldwide. Each camo pattern has a description of its design and origin country, by area, weather, color and environment, 2017












'Ruin', photography, art direction & editorial design, 2018












'Ruin', photography, art direction & editorial design, 2018












Visual identity for Mērcer Project by Roy Nachum. Soho, NYC, 2016. Creative Direction, Product Design & Photography: Mercer Project by Roy Nachum
Mērcer Project brand identity











Visual identity for Mērcer Project by Roy Nachum. Soho, NYC, 2016. Creative Direction: Mercer Project by Roy Nachum












Branding for a sports tv channel in Hebrew, inspired by sports courts, 2017












'The Moment Before It Falls', 3D design, exploring the edge between equilibrium and balance, 2016
3D design











'Things Moving', book cover, 2018












Brand identity and packaging design for Marvé Juice, USA, 2017
Packgaing design











Logo and symbol design for Gravity Technologies, a luxury transportation app, NYC, 2019. Creative Direction: Mercer Project by Roy Nachum












'Anti Gravity', website and app design for Nike about the historic launch of the first Nike Air Max, 2017
Web design











Web design for an online magazine article about super cars, 2017












'Liftoff', poster design about space travel, inspired by a spaceship launch with typography that lift off the poster, 2016
Graphic designer and art director working across fashion, music, sports, and culture – within merch, branding, packaging, web, objects, product, and interiors, with a focus on style, structure, and visual identity. His work blends digital and physical formats to build cohesive, narrative-driven worlds. Studied at NABA Milan, Forbes 30 Under 30 honoree, and co-founder of the experimental art studio and clothing brand NAÏYO︎︎︎
Justin Bieber, NBA, Highsnobiety, Lil Baby, President Joe Biden, Foot Locker, Calvin Harris, Majid Jordan, Justine Skye, Timbaland, Mērcer Labs Museum, EME Studios, The People Gallery, USM, Duke+Dexter, Call of Duty, Milk Makeup, Almost Home, 100 Thieves, PJ Tucker, Detroit Pistons, Soulection, Bleacher Report, Walden, Milwaukee Bucks, OVO Sound, Atlanta Hawks, House of Highlights, Daniel Ricciardo, Chance The Rapper, Sony Music.